Vogue Italia turns Vintage into Community

It’s not every day that you step into an exclusive vintage market. But in Milan, a city long considered as Italy’s quiet capital of second-hand style, Vogue Italia merged vintage with editorial love with an open-to-the-public market hosted at Nilufar Depot, Via Vincenzo Lancetti 34, on June 5th, 2025. 

The Milan edition marked the third iteration of the Vogue Vintage Market globally, following its success in New York and London. While the more western editions were endorsed by models like Gigi Hadid, Vogue Italia partnered with French model Loli Bahia to host the event, adding a glamorous flair to pre-loved fashion. 

Set within the industrial retail space of Nilufar Depot, which was transformed into a glamorous afternoon of shopping and conversation around fashion and culture, the market made verbal headlines among gen-z and millennials craving to go back to archival fashion. Visitors were not only eager to scour racks of pre-loved designer clothing, but also to flip through a carefully curated selection of archival Vogue magazines. 

Among other important partnerships and collaborations, the Milan edition was sponsored by eBay, establishing a  growing legitimacy of resale within the luxury conversation.

The market’s vision to appeal to modern sensibilities was extended through a collaboration with Pinterest, which presented a creative installation highlighting pre-loved and archival pieces selected through emerging fashion trends at the venue. 

Vogue Italia also partnered with Revesto Official on Fashion Canvas, a project designed to spotlight young creatives and start-ups. As part of the initiative, three selected talents were invited to reinterpret vintage garments, promoting individual craft and purposeful experimentation. The result was a dialogue between past and present, which played out beautifully in a

gen-z community willing to actively engage and carry forward pre-loved fashion.

Beyond fashion, the event carried a deeper social intent. Proceeds from the Vogue Vintage Market were donated to Pangea, an organisation supporting pathways for women affected by domestic violence. It was a reminder that fashion-led gatherings can extend their impact beyond aesthetics, grounding themselves in purpose and collective responsibility.

In a world that is rapidly going digital, the Vogue Vintage Market stands as a testament to how community spaces continue to be traditional, yet powerful ways to expand readership and purpose. And how sometimes, going back into the past allows us to find greater meaning for the future.