Thesis
Welcome to my thesis, a 3 month long research project that explores the scope and impact of brand-owned editorials in the fashion luxury world.
Through an extensive journey of researching and reporting, I scour brand stores across cities for exclusive magazine editions, speak with industry professionals on-ground, and analyse digital media to understand why editorials matter within the branding ecosystem.
Dive in to discover!
Overview Presentation
Use the navigation arrows to swipe through
Full Research Document
This document captures the full depth of the research, combining on-ground reporting with primary and secondary sources.
Delving deeper into four case studies, it takes the reader through store visits, conversations, and interviews with professionals, leading to carefully thought-out implications.
Concluding in strategic implications, the aim of the document is to provide a cohesive foundation for building future-facing editorial strategies for luxury brands.
Use the navigation arrows to flip pages