Thesis
Welcome to my thesis, a 3 month long research project that explores the scope and impact of brand-owned editorials in the fashion luxury world.
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Through an extensive journey of researching and reporting, I scour brand stores across cities for exclusive magazine editions, speak with industry professionals on-ground, and analyse digital media to understand why editorials matter within the branding ecosystem.
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Dive in to discover!
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Overview Presentation
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Full Research Document
This document captures the full depth of the research, combining on-ground reporting with primary and secondary sources.
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Delving deeper into four case studies, it takes the reader through store visits, conversations, and interviews with professionals, leading to carefully thought-out implications.
Concluding in strategic implications, the aim of the document is to provide a cohesive foundation for building future-facing editorial strategies for luxury brands.
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