Design Meets Editorial: Top Magazine Collaborations at Milan Design Week’25

Who said editorials have to be predictable and print-only? I cherry pick my favourite

collaborations where magazines redefine communication to be experiential and dynamic.

This year’s Milan Design Week saw a dynamic range of exhibits, and one of the few that caught my eye were definitely editorials that were seen stepping up their game and fetching attention.

1. Vogue Shopology

Vogue Magazine’s shopology exhibit felt like stepping into a living, breathing fashion spread-

only this time, the pages were replaced by immersive design and a historical journey through

fashion retail.

In true Vogue form, the installation merged commerce and editorial, tracing the evolution of

modern retail and global shopping cultures. Created by Ramdane Touhami, it peeled back the

glossy surface of fashion commerce and asked us to consider: how did we get here?

Walking through the installation felt like flipping through the memory of retail itself- part history

lesson, part sensory experience. In the context of a week celebrating visual design and function,

Shopology, with its inherent quiet depth, reminded us that the retail environment itself is a

designed experience- one shaped as much by aesthetics as by psychology.

2. Casa Cabana

Casa Cabana, the debut exhibition by Cabana Magazine, opened its doors and its archives to

the public for the first time, this Milan Design Week.

Casa Cabana's "Speak, Memory: A Conversation Across Time" exhibition invited us into a world

suspended between memory and material. Set within the rich interiors shaped by Renzo

Mongiardino, the space came alive with carefully crafted objects in leather, ceramics, and

carved wood, each associating themselves with the apartment’s history. This was Cabana’s

editorial sensibility translated into a space that was both romantic and immersive, with a deep

reverence for timeworn beauty. In a week dominated by novelty, Casa Cabana made a case for

slowness, storytelling, and the enduring charm of timelessness that we often speak of in luxury. 3. C41 x Ray-Ban

C41Magazine’s collaboration with Ray-Ban this Design Week flipped recharged the idea of

what a typical showcase could be. With their kiosk in Piazzale Lavater, they brought a unique

celebration of underground club culture to Milan.

Inspired by C41’s Mega Balorama Ends Up in the Club editorial, the space was a sensory

overload of vibrant visuals, bold design, and high-energy beats. With DJ sets from Vicky & Soy,

Fatima Koanda, and more, it felt like the club scene had spilled into the streets.

Ray-Ban brought their iconic style, and C41 brought the celebration that engaged the youth like

never before, pulling them into a world that was all parts art, design and music.

4. ToiletPaperMagazine x MilesAldirdge

ToiletPaper Magazine’s collaboration with British photographer Miles Aldridge was like

outplaying the rulebook. It was like thinking about what could be both bizarre and beautiful and

reimagining art with a fresh, but nuanced eye.

With a mind-bending mix of color and contradiction, the exhibition was definitely fitting within the

creative interiors of the Toilet Paper quarters and an even more alluring invitation to those who

struggle to think out of the box.

These collaborations at Milan Design Week proved that creativity can’t be pinned down to the

traditional ways when it comes to our modern-day editorials, definitely leaving us eager to see

what’s next.