Digital Culture

In a generation that believes new is trendy, can we make rewearing cool? Scroll through Instagram long enough and an unspoken rule emerges. An outfit, once posted, has completed its very short, tragically famous, lifecycle. To wear it again, especially on camera, can feel like breaking an unspoken contract with the internet, one that prizes novelty above all else.  Amidst the many PR collaborations and wardrobe hauls, one seldom sees an outfit twice. People are constantly bui