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Brief:

A high end automobile brand Treat wanted to target independent working women for a new SUV it has launched. Woo this woman consumer and convert her from a luxury sedan user to a Treat SUV owner.

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Insight:

The road to success is tougher for a woman. It is full of obstacles and needs her to be tougher than anyone around her.

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SUVs are built for men and sold to men. The world is no different for women.

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Idea:

Women need a car that can help them #TakeTheWheel.

 

On the road to success, there is a sign at every turn that reminds a woman of the limitations that the society has set for her.

So we decided to use road signs, and brought to life the struggles that a woman has to go through in the corporate world, and how the Treat SUV will be her partner through these bumpy roads.

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