YOUNG LION 2018
A high end automobile brand Treat wanted to target independent working women for a new SUV it has launched. Woo this woman consumer and convert her from a luxury sedan user to a Treat SUV owner.
The road to success is tougher for a woman. It is full of obstacles and needs her to be tougher than anyone around her.
SUVs are built for men and sold to men. The world is no different for women.
Women need a car that can help them #TakeTheWheel.
On the road to success, there is a sign at every turn that reminds a woman of the limitations that the society has set for her.
So we decided to use road signs, and brought to life the struggles that a woman has to go through in the corporate world, and how the Treat SUV will be her partner through these bumpy roads.