KAR KE DEKH
The young makers, doers and creators are struggling to fight the traditional expectations of conservative Indian parents. With #KarKeDekh we wanted HP laptops to empower every dreamer. This campaign encouraged the future of India and break the stereotypical career goals by trying, failing, learning and finally making it big.
To connect with our young audience, we decided to speak in their language and created a music video to celebrate the spirit of trying.