EXPERIENCE

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Leo Burnett Mumbai, India

Creative Director (April 2021 - Present)

 

Leading a team for integrated campaigns on P&G Pampers. Also, in the middle of launching a new range of natural, affordable personal care products for the young women of India.

TBWA\ Mumbai, India

Copy Supervisor (July 2017 – July 2018)

 

Worked on award-winning campaigns as a team leader and also as a key member

  • Won the Cannes Grand Prix for writing the world’s first eye language, Blink To Speak

  • A campaign for WWF India, Earth First, got featured in the Lürzer's Archive 2018 Vol. 4

  • Relaunched the global tech giant Fractal Analytics

Ogilvy Mumbai, India

Associate Creative Director (Aug 2018 - March 2021)

 

Led a team of 6 creatives for campaigns on global brands

  • Launched a viral campaign Kahan Gayi Cadbury (Where is Cadbury?) for Cadbury Chocobakes, a new category of choco-bakery products by Mondelez

  • Released The Exam Collection for Cadbury Bournvita (a malt based health drink by Mondelez) that garnered 143MN impressions

  • Launched Tea for Trash, an initiative by Brooke Bond Red Label Tea (a Unilever product) that managed to collect 93 tonnes of trash

  • Worked with the worldwide leadership to launch the Global Mobility program for Ogilvy worldwide, that provides growth opportunities across all Ogilvy offices for employees

  • Trained as an ‘I am Here’ Ambassador, to build a mental health support system in the workspace

Whyness Worldwide Mumbai, India

Senior Copywriter (January 2016 – May 2017)

 

Worked on digital first campaigns for legacy brands of India like VIP & Carlton Luggage, Oberoi Realty and created social media content for global clients like Chandon.

Bang In The Middle Delhi, India

Copywriter (March 2013 - June 2014)
 

Wrote and led mainline and digital campaigns for brands like Dulux Paints, Delhi Airport, The Claridges Hotel, Tupperware and Zee Media. 

Dentsu One Delhi, India

Senior Copywriter (March 2015 - December 2016)

 

Worked on brands like Panasonic, Honda bikes & scooters, Canon and Maruti Suzuki cars.

Led the branding campaign for Toshiba in India and coined the tagline ‘For the Next India’

Lowe Lintas Delhi, India

Creative Trainee Copy (August 2012 - February 2013)

 

Worked on live briefs for iconic Indian brands like Havells, DLF Real Estate. Wrote the relaunch campaign for Maruti Suzuki Alto 800 and released press ads for Parker Pens and ABP News.