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This campaign marked the launch of Cadbury ChocoBakes Cookies. I was the team lead for the launch of Cadbury’s all new category of chocobakery products in India. It was an extensive 360 degree campaign with a TV commercial, a digital campaign and an India-wide OOH campaign for the new cookies being launched by the FMCG conglomerate with a media spend of 70M.
Cadbury has been everyone's favourite chocolate in India for 70 years now. So I wrote a film that romanced the love for chocolate and also the innumerable memories that all of us have with it. All coming together to present the irresistible ChocoBakes cookies. In just two months the campaign garnered 428M impressions.
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